top of page

Privacy Policy

Introduction

This Privacy Policy describes how Mor Retina & Eye ("we," "us," or "our") collects, uses, and protects information when you visit our website. We are committed to maintaining the privacy and security of your personal information while providing a high-quality online experience.

​

By using this website, you consent to the data practices described in this policy. This policy applies strictly to information collected through this website and does not govern the use of Protected Health Information (PHI) provided during clinical treatment. Clinical records are governed by our Notice of Privacy Practices (NPP) in accordance with HIPAA.

Information We Collect

We collect two types of information:

  • Personally Identifiable Information (PII): This is information you voluntarily provide to us, such as your name, email address, home or work address, and telephone number when you use a "Contact Us" or "Request an Appointment" form.

  • Automated Information: When you navigate our site, we automatically collect information about your computer hardware and software. This may include your IP address, browser type, domain names, access times, and referring website addresses.

Use of Your Information

We use the information we collect to:

  • Operate the website and deliver the services you have requested (e.g., scheduling an appointment).

  • Improve our website design, content, and user experience.

  • Inform you of other services or updates available from the practice.

  • Communicate with you regarding inquiries or feedback.

  • Send you SMS messages you’ve opted in to receive.

We do not sell, rent, or lease our patient or visitor lists to third parties.​

​

We do not share, sell, or rent your mobile phone number or SMS opt-in consent with any third parties or affiliates for marketing or promotional purposes. Your mobile data is used strictly for communication between you and our practice.

​

Opt-Out: You may opt-out of receiving text messages at any time by replying "STOP" to any message you receive from us.​

​

HIPAA and Medical Information

Please be aware that standard website contact forms and emails may not always be encrypted. For your protection, do not submit highly sensitive personal health information (such as specific medical history or diagnostic details) through the general contact forms on this website.

Cookies and Analytical Tracking

Our website uses "cookies" and tools like Google Analytics to help us understand how visitors interact with our site.

  • What is a Cookie? A cookie is a small text file placed on your hard disk by a web server. It cannot be used to run programs or deliver viruses.

  • Google Analytics: We use this software to track data about our visitors, including what site you came from, how long you stay, and the type of device you are using. This helps us make better decisions about our website’s functionality.

  • Opt-Out: You can choose to disable cookies through your browser settings or use a browser plugin to opt-out of Google Analytics tracking.

Data Security

We secure your personal information from unauthorized access, use, or disclosure. When PII is transmitted through our website, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. We maintain our digital records in a controlled, secure environment.

Changes to This Policy

We will occasionally update this Privacy Policy to reflect practice changes and patient feedback. We encourage you to periodically review this page to stay informed about how we are protecting your information.

bottom of page